Additional methodological approaches
Unique expertise of Export sub-claster is set of notions and marketing principles, called Plastics Marketing Initiative. on basis of which set of activities to reach and open new target regions for plastics businesses is identified and carried out. Methodology-wise, the expertise comprises best practices of industrial companies, and new approaches regarding B2B strategies and tactics for manufacturing companies.
Particular emphasize is paid to identification of Unique Marketing Proposals that are based on Estonian economico/geographical position between Nordic and Baltics and our specific socio-economical advantages.
Pro-active activities (complemented)
​2014 - present
​Different pilot projects are carried out for identifying best reasonable teaching methodologies and testing different types of curricula. There have been two distinguished types of complementary training - those based on traditional engineers' curricula, identified on training institutions and secondly: those based on tailored, continuously dynamic training programs, used by industries in Estonia and neighbouring countries.
Elaboration of unique marketing proposals
​2013 - present
Particular emphasize is paid to elaboration of "messages", that international business cooperation would understand: HRM, Innovation environment, Business Culture, Changes Management, Logistics, Intellectual Property.
Networking activities - continuous
​The purpose of networking activities is to identify key stakeholders for different stages of export methodologises development. Inter alia besides sales and marketing people also representatives of different trade organizations, regional economical development agencies and other similar actorsare involved,
Baltic Sea Cooperation
Industrial Cluster traditions in EU
Estonian National Strategies
Smart Specialization
Baltics Euro-region
Unique Marketing Proposals
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HRM
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Innovation Environment
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Business Culture
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Changes Management
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Logistics
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Intellectual Property.
Potential Partners - regional
​- Trade networks of neighbouring countries in Estonia
- International suppliers, involved or close to materials/plastics related industrial sectors.
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Potential Partners - international
​- European trade networks of manufacturing sectors
- ..
Potential Partners - local
​- National economic support agencies
- ..
Export and international marketing
Unique expertise: COMMON MARKETING INITATIVE
Description
Main
activities
Institutional
Partners
